kaielf.Creative mind. Strategic thinking.

Strategy, design & the work in between.

Hello,I am Kai

Kai in a black sweater and glasses

Architecting Creative Strategies and Orchestrating Projects for Impactful Brand Journeys.

Hire me Explore my work
Portrait of Muh Khaidir Alfikri, known as Kai

Muh Khaidir Alfikri “Kai”

A little about me

A creative mind.
A strategic partner.

I’m Kai Elf. I connect creative thinking with the people, plans and practical work that bring a brand’s vision to life.

Working from Indonesia and open to a new journey abroad, I bring experience as a digital marketing specialist, chief designer, sales consultant and creative agency co-founder.

As a Creative Strategy Lead or Project Manager, I bring creativity, strategic thinking and hands-on experience to every project. Let’s craft a digital narrative that leaves a lasting impression.

Based in
Jakarta, Indonesia
Languages
Indonesian · Native
English · B2 Upper Intermediate

Skills & proficiencies

Different disciplines.
One connected approach.

Human resources

Productivity applications
Optimizing workflows and team efficiency with practical tools.
Project management
Guiding projects from initiation to completion, with clear timelines and objectives.

Design thinking

Brainstorming & concept ideas
Facilitating creative sessions that turn challenges into concepts and solutions.
Design execution
Translating conceptual ideas into visual work across different media.

Communications

Business writing
Clear, persuasive communication for specific audiences and objectives.
Public speaking
Engaging presentations that connect with an audience.
Leadership
Strategic direction that helps teams do their best work.
Teamwork
A collaborative approach to shared goals and projects.

Selected work

Good ideas.
Made real.

From the first spark to the final detail.

Websites, digital products and campaigns—each shaped by a different challenge, and a shared belief in thoughtful execution.

01

Kaff Agency

Web design · Creative strategy

Updated Kaff Agency website with its creative partner positioning

A creative partner, from strategy to execution.

An agency website that brings social media, digital campaigns, TikTok commerce and corporate training into a connected service story. Clear service pathways lead visitors toward the portfolio, creator network and campaign builder.

Explore the project
Project focus

Agency positioning, website concept and creative direction across the digital presence.

Additional Kaff Agency project documentation from Kai’s portfolio
02

ERP & CRM

Kaff OS · Product & system experience

Kaff OS collaborative workspace sign-in experience

One workspace. A clearer view of the work.

Kaff OS connects agency operations with client collaboration. The interface brings project boards, content planning, timelines, attendance and an internal handbook into a shared workspace.

Explore the project
Project focus

A product showcase of the supplied Kaff OS interfaces: client and content organization, task ownership, review workflows and visible project progress.

Additional ERP & CRM project documentation from Kai’s portfolio
Team & task ownership
01 / Team & task ownership
Client & content organization
02 / Client & content organization
Project milestones
03 / Project milestones
Production & review
04 / Production & review
Attendance & requests
05 / Attendance & requests
A shared operating standard
06 / A shared operating standard
Team check-in
07 / Team check-in
03

Infokomersial

Web design · WordPress

Infokomersial tax and business services website

Making business services easier to find.

Built infokomersial.com from scratch using WordPress, creating an online presence for tax, legal and business licensing services.

Explore the project
Project focus

WordPress website design and build for a client’s online presence.

Additional Infokomersial project documentation from Kai’s portfolio
04

Sentralinusa

Web design · Food & beverage

Sentralinusa food and beverage distribution website

Bringing a global food portfolio closer.

A corporate website for PT Sentral Integritas Nusantara, presenting imported food and beverage brands alongside product discovery and partnership inquiries.

Explore the project
Project focus

Project presentation: company positioning, represented brands, product navigation and distributor, reseller and dropship contact pathways.

Additional Sentralinusa project documentation from Kai’s portfolio
05

Klinik dr. Popy Istianti

Web design · Healthcare

Klinik dr Popy Istianti healthcare website

A clearer first step toward care.

A healthcare website organizing clinic information, medical services, doctor profiles and contact pathways, helping visitors understand the care available before getting in touch.

Explore the project
Project focus

Project presentation: healthcare service hierarchy, clinic information and an accessible route to appointment and contact information.

Additional Klinik dr. Popy Istianti project documentation from Kai’s portfolio
06

Racika Falah

Digital Marketing & Google Ads Campaign

Racika Falah laundry perfume website

From search intent to a real conversation.

Together with my team, I developed parfumlaundry.id, a WordPress site for laundry perfumes with WhatsApp inquiries. Google Ads connected the product offer with relevant search intent.

Explore the project
Project focus

Collaborative website development, campaign execution and conversion tracking. The supplied January–March 2023 report documents clicks and tracked conversions; these are not presented as sales or revenue.

Additional Racika Falah project documentation from Kai’s portfolio
Supplied Google Search sponsored laundry perfume listing
Search / A relevant product offer
Google Ads report dated January 10 to March 15 2023
Measurement / Campaign reporting, January–March 2023

UI/UX · Mobile experiences

Designed around
real people.

Clear interfaces. Considered journeys.
From user journeys to interface systems.

Jaga Elder

Application design · Elder care

A connected care application bringing daily health records, medication reminders, emergency support and family coordination into one considered interface.

Jaga Elder design presentation, slide 1
Jaga Elder design presentation, slide 2
Jaga Elder design presentation, slide 3
Jaga Elder design presentation, slide 4
Jaga Elder design presentation, slide 5
Jaga Elder design presentation, slide 6

The design explores the needs of seniors, families and caregivers through user journeys, wireframes and a shared visual system.

goIELTS

Application design · Learning

A focused IELTS learning experience built around daily practice, personalized study plans, feedback and progress tracking.

goIELTS design presentation, slide 1
goIELTS design presentation, slide 2
goIELTS design presentation, slide 3
goIELTS design presentation, slide 4
goIELTS design presentation, slide 5
goIELTS design presentation, slide 6

The interface connects learning goals with repeatable daily actions, using clear navigation, motivating progress cues and a consistent component language.

Social Media Management

01 / 08

Project management

Creativity needs
a clear plan.

Connecting strategy, people and execution.

I use ClickUp and Trello to outline plans and track progress with my team. The method follows the project: a straightforward waterfall process, or Scrum and Lean Six Sigma for larger projects with more team involvement.

ClickUp project timeline for Hayfala showing tasks grouped by status
ClickUpProject planning & progress
Kaff Agency Trello workspace containing client project boards
TrelloTeam & client coordination
WaterfallScrumLean Six Sigma

Relevant experience

A path shaped
by doing.

Design, business, marketing and leadership—each role brings a different perspective to the next.

*“Present” reflects the original portfolio.
Dates are preserved from the source.

Jan — Jul 2026

Chief Marketing Officer

PT Tumbuh Kreatif Indonesia (Nusapack Studio)

Led marketing direction for Nusapack Studio, connecting brand positioning, campaign planning and creative execution. Coordinated marketing priorities with the team and aligned communication with business objectives.

Jul 2023 — Present*

Chief Marketing Officer

PT. Widuri Lestari Kosmetindo

Led marketing for Dzive Skincare, a women’s beauty brand addressing pollution, stress and aging-related concerns. The work reaches young people and working women through both online and offline channels.

Jan — Jun 2023

Chief Digital Officer

Maxi Consulting Indonesia

Served as a digital strategist, executor and mentor at a Yogyakarta-based SME incubator, working with the team from Monday to Friday.

Jul — Dec 2022

Marketing Manager

Klinik Pratama Daarussyifa

A contract role for the clinic in Tamanan, Banguntapan, Bantul, DIY. Responsibilities included brand image, sustainable marketing strategies, digital outreach, social media management and negotiation of strategic deals.

Jun — Nov 2022

Philanthropy Chairperson

Hayfala Istimewa Yogyakarta

Chaired a nonprofit foundation jointly managed with Islamic scholars in Condongcatur, Yogyakarta, contributing to the foundation’s philanthropic mission.

Sep 2019 — Present*

Chief Executive Officer

PT Kreatif Agency Fikri Forward

Kaff Agency grew from the rebranding of Qaf Frameworks. I lead a creative and digital agency hub spanning creative design, digital development, content production and strategic solutions for clients’ brands and businesses.

2018 — 2019

Co-founder & Brand Strategist

Qaf Frameworks

Co-founded the Yogyakarta creative agency and led brand strategy, developing brand image and corporate identity for clients and the agency itself.

2017 — 2018

Sales Consultant

Harcourts Jogja

Worked as a freelance consultant at a residential property brokerage, negotiating deals for houses, land and commercial properties over the course of a year.

Mar — May 2017

Chief Designer

PT Jati Mulya & Lighting

A three-month design role for a home-decoration manufacturing company in Batam, including work in a remote capacity.

2015 — 2016

Web Designer & Marketing

PT. Salindo Anugrah Batam

As a digital marketing specialist, managed the website and social media presence for Hang Nadim Airport’s manufacturing operations in Batam.

The working toolkit

The right tools.
The right intention.

From a first sketch to a coordinated launch.

AI & development
CodexChatGPTClaudeGeminiAntigravityHermesGitHubCopilotVisual Studio CodeLovable
Design
Affinity DesignerAdobe IllustratorAdobe PhotoshopAdobe XDAffinity PhotoCorelDRAWCanvaFigma
Web
WordPressHTML5Cloudflare
Editing
Adobe Premiere ProAdobe After EffectsCapCutDaVinci Resolve
Project management
ClickUpTrelloGoogle DriveSlackWhatsAppTelegramNotionMicrosoft Office
Digital marketing
Google AnalyticsGoogle AdsSemrushTikTok AdsMetaYoast SEO

Education & certification

Always learning.

Education

2012–2015

Vocational High School 1 Batam

Senior High School · Computer Network Engineering

2014–2015

Batampos Entrepreneur School

Community Program · Certified Entrepreneurship Program

Polytechnic of Arts Jogjakarta

Associate’s degree · Design Communication Visual, focus on Animation

Tazkia Institute Bogor

Bachelor Degree · Management Business Syariah

Licensing & certification

  1. EFSET English Check

    Intermediate / Upper Intermediate · CEFR B1/B2

  2. Pelatihan Kewirausahaan Bidang Teknologi Informasi (Animasi)

    Ministry of Industry

  3. Getting Started the Harcourts Way and Harcourts One System Training

    Harcourts Academy

  4. Appreciation as a delegation for participation in filming Bandung

    Singapore Polytechnic

  5. Competence: Creating Storyboard Animation

    Badan Nasional Sertifikasi Profession

  6. Competence: Motion Graphic Artist

    Badan Nasional Sertifikasi Profession

  7. Coach Wiranesia

    CFA Academy

  8. Certified Digital Marketing Practitioner

    Mentorbox Indonesia

  9. Competence: Digital Marketing

    Badan Nasional Sertifikasi Profession

Picture of Me

01 / 06
Boarding School Multimedia Munzalan · Jogjakarta

Sharing what I know.

Mentoring students in branding, design, social media management and web development.

Universitas Muhammadiyah Magelang

Ideas, out loud.

Speaking and mentoring on social media management and project management.

Kaff Agency · Jogjakarta

Building, together.

Leading a creative agency means working closely with people—across social media, web development, ecommerce and branding.

Community & philanthropy · Jogjakarta

A place in the community.

Contributing as a community manager, philanthropy chairperson and public relations advocate across local communities.

Maxi Consulting Indonesia · Yogyakarta

Strategy at the table.

Working as Chief Digital Officer with an SME incubator—bringing digital strategy, execution and mentorship into daily practice.

Harcourts Jogja

Where relationships began.

Working as a dedicated Sales Consultant at an international property brokerage, alongside a close-knit team.